ABOUT THE FOUNDERS

John Ware is both the founder of BOOST Fitness Ventures and CEO of its sister Product Development Company, InciteGear.  John is a Clinical Exercise Physiologist with a M.S. in Exercise Physiology from the University of Colorado, as well as B.S. from George Mason University.  With both a sports performance and rehabilitation background, John has been involved in all facets of the fitness industry.  He is passionate about high quality training and top-notch equipment – both of which have fueled his passion for “better” fitness product development.  For the past 15 years he has been heavily involved with the design and manufacture of proprietary and unique fitness products, and is excited about the influence this equipment will have in the industry.

Lori Wilmer partnered with John in 2008; bringing BOOST a unique breadth of experience in personal fitness and nutritional science, combined with her marketing and business background.  With a B.S. in Marketing Management and an eye for the details, Lori is primarily responsible for the innovative, boutique-style fitness business model.  She is seeking to build a studio that offers the best customer service and customer experience, best training and best equipment available in the personal training industry.  She looks forward to expanding this model first regionally then nationally.